Drive product-line leadership and cross-functional execution for CP product lines, shaping strategies, demand planning, and media direction.

• Provides business building leadership for assigned product line(s). Acts as the “hub of the wheel” for CP business model and is able to effectively influence others (10-15 cross functional support team members) to achieve business goals.
• Develop and implement strategies, plans and programs to achieve strategic and tactical goals. Lead annual plan development and contribute to Strategic Plan initiative creation.
• Understand the P&L. Leverage P&L to enhance profitability of assigned product line and to build clear and concise business strategies.
• Strongly influence forecasting process and provide direction to Demand Planning in conjunction with sales input for assigned product line. As part of demand planning process, provide assumptions to annual business plan.
• Work collaboratively with cross functionals on cost savings initiatives and product supply issues.
• Participate and provide strong recommendations in PCM process.
• Leads brief development and strategic recommendations.
• Provide strategic direction to inform advertising, consumer promotion, digital, social and omni communications to both external agencies and internal IMC partners.
• Provide strategic direction on packaging graphics in line with brand identity.

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• Own and lead IMP process for assigned product line (s).
• Stay on top of emerging media trends. Deeply understand traditional and emerging marketing channels and ensure product line plans are sufficient to achieve growth targets.
• Leverage the BDA and Digital Measurement to influence, enhance and approve media buy recommendation.
• Ensure recommended media mix is sufficient to reach product line strategic goals.
• Monitor AMM management of product line marketing budget
• Identify industry, consumer and competitive trends and make recommendations for action plans and programs to address any issues.
• Monitor consumer panel metrics and ensures marketing plans address gaps or issues.
• Collaborates with Insights on target consumer identification and benefit ladder creation
• Manage Associate Marketing Manager(s) in providing monthly summaries of key trends and implications. Use data to manage the business and to provide concise recommendations.
• Works cross functionally with Consumer Products Business Unit team, providing business model leadership for assigned product lines