Responsibilities

• Brand Standards & Guidelines: Create, own, and evolve IONNA’s brand standards and guidelines — the single source of truth for identity, logo usage, color, typography, voice, imagery, and how the brand is applied across print, digital, and physical touchpoints.
• Creative & Art Direction: Set and hold the creative vision, taste, and aesthetic standard for all brand output; provide art direction to the design team and to external creative partners.
• Brand System & Asset Library: Own and evolve the design system that puts the standards into practice — components, typography, color, and usage — and the organized, versioned brand asset library it lives in. Own the brand zone plus the library’s structure and taxonomy; the digital-asset zone is owned by the Sr. Manager, Digital Experiences within one shared library.
• Storytelling & Verbal Identity: Own how the IONNA brand sounds and is positioned including tone of voice, verbal identity, and the storytelling principles that shape our messaging. Define and govern the voice standard across campaigns, channels, and touchpoints (the how we sound), while message content on the comms side is owned by Communications.
• Brand Strategy & Insights: Own brand strategy, positioning, and brand-health insights — understanding why drivers prefer IONNA and feeding that back into the creative work.
• Creative Intake & QA: Own the intake and quality gate for brand requests — prioritize, brief, review, and approve work to the brand standard before it ships.
• Team Leadership: Manage and develop the Associate Brand Designers — allocate work, mentor craft, and grow the team’s output and consistency.
• Vendor Management: Own IONNA’s brand-related vendor relationships — today spanning creative and production studios, ecommerce / merch, online store, and brand strategy, research, and insights partners and brand health, and growing as the function scales. Brief, direct, and hold each to the brand standard.

Requirements

• A minimum of 6* years in brand design, brand management, or creative leadership, including hands-on design work.
• Demonstrated experience creating brand standards and guidelines (a brand book / brand system) from the ground up — not just working within an existing one.
• Proven creative direction — the ability to set and hold a design system and a brand standard across channels.
• Strong storytelling, copywriting, and brand-voice experience.
• Experience leading and mentoring designers.
• Brand strategy and insights experience — positioning, brand health, and translating insight into creative work.
• Proficiency in Adobe Creative Suite and Figma.
• Experience directing external creative, production, or research vendors to a brand standard.
• Excellent communication and organization, with the ability to manage many projects in a fast-paced, scaling environment.

Preferred

• Experience scaling a brand or creative function from an early stage.
• Background spanning experiential / physical and digital brand.
• Experience in automotive, EV, mobility, or hardware-enabled consumer brands.
• Familiarity with brand-health tracking and insights tools.

Benefits

• IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs and comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays.