Responsibilities

• Business Management: Responsible for driving short and long-term growth for the business portfolio including budget management & recommendation, financial delivery of business P&L.
• Product Portfolio Management: Use syndicated data to analyze item performance in the context of category & competitive trends to understand key market dynamics and recommend strategies to optimize long-term brand growth.
• Innovation and Renovation: Work with the R&D function to lead and manage innovation pipeline and commercialize new SKUs as well as update artwork and packaging on existing portfolio.
• Sales Collaboration & Support: Has strong brand acumen in both brick and mortar and ecommerce – specifically and Walmart.com. Can provide the sales organization with best-in-class materials for retailer presentations working closely with Category Management.
• Strategic Planning: Create comprehensive data-backed annual planning for brands within managed portfolio. Execute plans and track & optimize existing strategies to help achieve brand goals.
• Activation and Engagement: Lead and manage agency partners to execute in-market consumer communication across different forms of media and marketing.
• Category Management : Analyze consumer insights to help shape decisions related to product placement, pricing, and marketing campaigns.
• Cross Functional Partnership and Leadership: You’ll be driving the leadership of cross functional activities (e.g., Supply Chain) to achieve financial deliverables, as well as being the cross functional leader for the Innovation leadership team
• Leadership & Coaching: This role will have 1 direct report. Track record in coaching, developing and managing junior marketers.

Requirements

• Education: Bachelor’s degree in a related field, MBA preferred.
• Experience: Relevant CPG marketing role (food-specific experience is a plus).
• Syndicated Data: Comfortable pulling and analyzing IRI and/or Nielsen data.
• Digital Marketing: Proven skills in Shopper Marketing, Digital Marketing, and Social Media
• Project Management: Experience commercializing & launching new items to market.
• Agency Management: Able to work with agencies and deliver clear briefs & communication.
• Strong Communication: Ability to present findings clearly to leadership and cross-functional teams.
• Can-Do Attitude: Self-motivated with a proactive approach to problem-solving, should be adaptable and willing to learn new processes and tackle new challenges.
• Technical Skills: Expertise in Microsoft PowerPoint and Excel.
• Strategic Thinking Skills: Ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.

Preferred

• Demonstrated ability to succeed in startup and/or private equity backed company
• Baked Goods / Sweet Treat category experience is a strong plus
• Personal Characteristics: Strong leadership presence, communication skills, and ability to influence
• Personal Characteristics: Great attitude and drive: Ability to roll up sleeves and get things done.
• Personal Characteristics: Ability to thrive in and handle ambiguity & fast paced environment.
• Personal Characteristics: Track record of successful people development.
• Bonus Points: Demonstrated ability to succeed in startup and/or private equity backed company
• Bonus Points: Baked Goods / Sweet Treat category experience is a strong plus