Responsibilities

• Design and lead top-tier go-to-market campaign strategies for Magic: The Gathering releases and efforts. Convert product vision, player insights, and business aims into a concise, persuasive brief. This brief brings teams together around a unified ambition and plan.
• Serve as the brand steward and strategic lead for assigned launches. Ensure every touchpoint—from creative development to channel execution—delivers a cohesive, high-quality, and authentic player experience that drives engagement and commercial impact.
• Encourage, align, and lead cross-functional teams by using the brief to set direction. Establish success metrics and guide decision-making from early concept through launch. Perform post-launch evaluation to ensure campaigns are focused, coordinated, and delivered with excellence.
• Partner closely with Product Marketing and franchise leadership to align campaign strategy with long-term brand, product, and portfolio priorities.
• Ensure all activations—digital, social, retail, events, partnerships, and community—work together as part of a unified narrative and player journey.
• Anticipate risks and tradeoffs, proactively solving for complexity and ambiguity in fast-paced launch environments.
• Serve as a key liaison bridging Product Marketing, Creative, Lifecycle, PR, Influencer, Community, Regional Marketing, and Sales teams.
• Drive alignment and decision-making in highly matrixed environments, influencing without direct authority while strengthening relationships.
• Provide clear direction, feedback, and prioritization to partner teams to keep campaigns on track and passionate about outcomes.
• Direct channel strategy in collaboration with functional leads, ensuring each channel activation is tailored to its audience while supporting the overall campaign narrative.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 7–10 years of experience in brand, coordinated, or go-to-market marketing, preferably within gaming, entertainment, or consumer brands.
• Demonstrated success leading large-scale, multi-channel launches from strategy through execution.
• Strong critical thinking paired with outstanding communication, storytelling, and collaboration skills.
• Proven ability to influence cross-functional teams, navigate ambiguity, and drive projects across the finish line.
• Deep understanding of—or strong passion for—Magic: The Gathering and its diverse global player community is highly preferred.

Preferred

• Deep understanding of—or strong passion for—Magic: The Gathering and its diverse global player community is highly preferred.

Benefits

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!