Responsibilities

• Brand plan development and P&L management
• Develop a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST.
• Program management and execution
• Manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis. Specific experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display
• Market analysis
• Provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also,, identifies opportunities in markets where there are unmet needs.
• Leadership & Coaching
• This role will have 1 direct report. Should have prior experience leading a team or direct report.
• Business Forecasting/Results
• Work with sales, demand planning, and contract vendors to generate accurate volume forecasts. Deliver results for the brand level P&L focusing on net sales and brand contribution.

Requirements

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• We are seeking an existing senior brand manager with a Minimum of 8 years of related work experience brand marketing. (Agency experience is not applicable).
• High proficiency in computer skills, including Microsoft Office
• LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• MATHEMATICAL SKILLS: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• REASONING ABILITY: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred

• Preferred: Recent CPG Experience, Personal care / HBA, Homecare preferred. Open to DTC CPG Experience (but not DTC only)