Responsibilities

• Own the global brand strategy and annual brand plan for e.l.f. Cosmetics, translating vision into clear priorities, roadmaps, and measurable business outcomes.
• Drive brand growth and profitability—monitoring sell-through, market share, velocity, and margin across channels and regions.
• Establish e.l.f. as a category leader and culture-shaping brand, identifying white- space opportunities and portfolio gaps that fuel sustainable growth.
• Own and execute global 360° marketing campaigns that challenge industry norms and inspire community engagement—across digital, social, influencer, ecommerce, retail, paid media, and experiential channels.
• Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital, creative, and retail teams.
• Lead go-to-market planning for new product launches and brand moments—defining positioning, messaging, unique selling propositions, content pillars, and channel strategies.
• Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
• Leverage consumer insights, market analytics, and real-time data to optimize campaign performance and identify new ways to create brand love and cultural relevance.
• Translate consumer, category, and competitive intelligence into actionable strategies that keep e.l.f. ahead of trends and ahead of the competition.
• Track and report on key brand health metrics, sales analytics, and campaign ROI, using findings to refine strategy and drive continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
• 7+ years of progressive brand management experience, ideally in beauty, CPG, or fashion, with proven success leading cross-channel 360° campaigns from concept through execution.
• Demonstrated experience driving measurable brand growth across retail and digital channels.
• Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation.
• Strong analytical skills, with the ability to translate data and insights into brand strategy and in-market action.
• Experience leading go-to-market planning and new product launches, including positioning, messaging, and channel strategy.
• Strong leadership capabilities with experience managing and mentoring teams, as well as navigating complex cross-functional environments.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.
• A bias for action, comfort operating in a fast-paced and evolving environment, and a passion for building brands that move culture.