Responsibilities

• Leads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners.
• Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices (i.e. A+ Page, images/video, product name, SEO, mobile optimized). Leads across departments and agencies to define and build a seamless data-driven path to purchase. Accountable for creative team briefings and content approvals.
• Identifies channel/customer-specific product assortment and act on priorities via investment mix (trade, CP, shopper and media). Leverages data to measure investment returns and track market performance.
• Leads surfacing and implementation of channel/customer-specific requirements including profitability, pricing, packaging, planning, and availability via multi-factor analysis to achieve business and profitability goals. Actively responds by managing menu placement, taxonomy, share of search and digital shelf.
• Oversees promotion and campaign management in coordination with agency support and participates in the planning of retailer marketing and media programs through collaboration with cross-functional team. Identifies test and learn beta programs (such as video in search, Amazon post).
• Coordinates product launches online with Global New Products and Brand marketing. Brings forward new product opportunities and works with cross-functional team to quickly bring to market while supporting competitive and internal benchmarking to manage existing items, including reviews and content. Regularly update FAQs/content in response, reporting on optimization opportunities back to brand team.
• Litter is a large and critical business where ensuring long term profitability is critical and meaningful to CHD and will be a key workstream for this individual
• In partnership with Director, ecommerce profitability work to drive a robust multi year strategy to improve profitability in ecommerce including packaging innovation for fine reduction, ecommerce exclusive innovation, and portfolio mix management. This workstream will be critical across litter, but also for baking soda & household cleaners.
• Pet products have rapidly grown online and this role has the unique responsibility of managing our online business and strategy among pet specialty retailers such as Chewy, Petco, & Petsmart.
• Cat Litter is a large category which will need disproportionate ecommerce leadership in retailer discussions given its critical importance in store to many retailers and is often where funding requests and strategy are most expected.

Requirements

• Bachelor’s Degree Required, MBA Preferred
• Must have a minimum 7 years of ecommerce and/or brand marketing experience
• Proven history of driving sales growth
• Experience establishing marketing or ecommerce process across multiple departments and agencies, change management experience preferred
• Exceptional skills and demonstrated capability in creating ecommerce reporting systems and strategies with diverse datasets
• Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
• Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. preferred

Preferred

• Pet category experience a plus

Benefits

• As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.