Sr. Brand Enablement Lead, AWS Brand & Creative at Amazon Web Services | San Francisco, CA | $141K/yr – $210K/yr

Amazon Web Services

Sr. Brand Enablement Lead, AWS Brand & Creative

San Francisco, CA (Unknown)

$141K/yr – $210K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise brand enablement at AWS by designing scalable training, playbooks, and AI-powered resources for cross-functional teams.

Must-have: 6+ years in brand management or enablement with evidence-based training programs at scale.
Standout: AI-assisted enablement and vendor-program governance for brand consistency.

Job Description

Responsibilities

Design and deliver brand training programs for marketing, sales, and product teams on design principles, tonality, and creative execution standards — leveraging AI-assisted delivery and self-service tools to extend reach beyond live sessions
Create proactive enablement campaigns that reach teams before they need help, using automation and intelligent content delivery to anticipate needs
Develop brand playbooks, quick-reference guides, case studies, and self-service resources that democratize brand knowledge — and explore how agentic tools can make these resources queryable and contextual rather than static
Lead workshops, presentations, and ongoing consultation to embed brand thinking into cross-functional workflows
Partner with the Creative Technologist to train teams on AI-assisted brand tools and workflows, and to identify where enablement itself can be automated or agent-powered
Own and govern the Creative Vendor Program (CVP) roster, ensuring agencies function as well-trained extensions of the AWS brand
Develop vendor certification programs that establish clear brand standards, approval processes, and quality expectations — exploring how AI can streamline onboarding, compliance checks, and performance tracking
Create vendor onboarding curricula and ongoing training to maintain brand consistency across external partners
Establish vendor performance metrics and conduct regular reviews to ensure brand compliance and quality
Serve as the primary relationship manager for strategic agency contacts within the CVP

Requirements

Experience working with and influencing senior level stakeholders
6+ years of experience in brand management, enablement, creative operations, or a related enterprise or agency role
Proven track record designing and delivering brand training programs at scale, including playbooks, toolkits, and curricula for cross-functional audiences
Deep understanding of brand systems and standards across formats, channels, and global markets, with experience managing agency and vendor programs
Ability to adopt and champion new technology, including AI-assisted tools and automation, in a professional context

Preferred

Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
In-house brand or enterprise background, ideally within a technology company, with familiarity working within brand systems including architecture, design systems, and naming guidance
Hands-on experience with AI-assisted creative workflows and generative AI tools, with the ability to help non-technical teams adopt them; background in change management or L&D a plus
Experience with creative vendor programs and brand compliance tracking, including certification frameworks, performance scorecards, and reporting on training effectiveness and stakeholder adoption

Benefits

Work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.
Inclusive Team Culture
Mentorship and Career Growth
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off

Amazon Web Services

For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. Amazon Web Services has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones (AZs) within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more Amazon Web Services regions. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust Amazon Web Services to power their infrastructure, become more agile, and lower costs.

Beijing, CHN

aws.amazon.com/cn