Responsibilities

• Brand Strategy & Campaign Execution:
• - Support the development and execution of integrated marketing campaigns across core brand initiatives, food occasions, seasonal moments and emerging platforms.
• - Partner with cross-functional teams and agency partners to bring brand campaigns to market with excellence.
• - Contribute to annual planning processes, including AOP, QBP, NSM, and other strategic planning forums.
• - Develop consumer-facing briefs and help translate insights into impactful brand activations.
• - Monitor campaign and launch performance, identifying opportunities to strengthen effectiveness and optimize future efforts.
• - Support competitive audits, social listening, trend analysis, and consumer research to uncover growth opportunities.
• Innovation & Commercialization:
• - Manage end-to-end packaging innovation and execution across the portfolio and key customers
• - Partner cross-functionally to deliver new launches, graphics updates, format expansions, and customer-exclusive programs, including item and UPC code creation and sell deck support.

Requirements

• Bachelor's degree in marketing or equivalent practical experience.
• 2-3 years of experience in CPG and product development.
• Proficiency with the Microsoft Office Suite, Asana, Ziflow, imageworx, Circana, numerator

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.