Sr Associate, Toy Marketing - HW Die-Cast at Mattel | El Segundo, CA | $89K/yr – $111K/yr

Mattel

Sr Associate, Toy Marketing - HW Die-Cast

El Segundo, CA (On-site)

$89K/yr – $111K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand marketing support for Mattel’s Hot Wheels Die-Cast segment, shaping toy strategy, pricing, and consumer insights while collaborating with design to move concepts to shelf.

Own or assist with segment-specific toy strategy, pricing, and performance analytics
Must-have: 2+ years in brand marketing, franchise management, or related field with cross-functional collaboration
Standout: Experience partnering with design/manufacturing and analyzing SKU productivity

Job Description

Responsibilities

Assist on the Die-Cast segments of the Hot Wheels team
Support the development of toy strategy by segment.
Support the toy pricing architecture and competitive positioning.
Assist in gathering consumer/play insights specific to toy usage and play patterns.
Collaborate with Design/R&D to bring toys from concept to shelf.
Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Requirements

2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Project management skills: potential to manage complex product development timelines.
Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
Financial acumen: Experience with P&L management.
Experience partnering with cross functional teams (ie design and manufacturing).
Communication skills: Excellent at storytelling, presentations, and influencing team.