Responsibilities

• Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require.
• Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
• Build and traffic campaigns accurately, owning self-QA before every launch.
• Analyze performance data to refine tactics, and surface in-platform signals, risks, and opportunities to your Manager.
• Support media planning with actuals, reallocations, and audience execution against the strategic media plan.
• Run campaign experimentation across audiences, creative, and bidding to identify what drives performance.
• Evaluate creative and recommend adjustments aligned to platform best practices and client objectives.
• Join internal and external calls, speaking directly to tactical detail and in-platform campaign structure.
• Be a key contributor in performance platform calls, clearly articulating active and upcoming campaign plans and implementing platform provided recommendations where applicable.

Requirements

• 3+ years of media buying experience within paid social. Strong working knowledge of paid search; programmatic experience a strong asset.
• Strong command of the qualitative and quantitative aspects of paid media.
• Proficiency in the Google / Microsoft Suite and project management tools (monday.com, Asana, or ClickUp).
• Strong collaboration, communication, and organizational skills.
• A keen eye for creative content and current marketing trends.
• Working understanding of marketing analytics, QA, and optimization best practices.
• Familiarity with AI-enabled platform features and automation (Advantage+, Performance Max, smart bidding) is a plus.