Sr. Associate, Marketing

Des Moines, IA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize enablement platform support and cross-functional collaboration to ensure adoption, governance, and efficient sales enablement across marketing tech stack.

  • Support the activation and distribution adoption of marketing enablement platforms including Seismic, Live Social, and Salesforce.
  • Collaborate with marketing strategists and internal partners to streamline workflows, governance, and channel enablement programs for financial professionals.
  • Identify process improvements and participate in initiatives that boost efficiency, compliance, and impact of marketing campaigns across distribution.

Job Description

Own and optimize enablement platform support and cross-functional collaboration to ensure adoption, governance, and efficient sales enablement across marketing tech stack.

  • Support the activation and distribution adoption of marketing enablement platforms including Seismic, Live Social, and Salesforce.
  • Partner with marketing strategists to present capabilities and guidelines to distribution teams.
  • Serve as a day-to-day resource for sales teams by answering questions and providing best practices on tools and usage.
  • Manage the support inbox, ensuring timely responses and finding opportunities to improve workflows and processes.
  • Proactively identify and recommend process improvements to improve user experience and platform efficiency.
  • Support execution of organic social media strategies.
  • Assist in the development and distribution of campaigns built to drive financial professional engagement.
  • Help manage and maintain Firm Relations content approval and governance processes, ensuring content is accurate, compliant, and current.
  • Provide limited compliance review processing support for distribution, ensuring adherence to internal and external regulatory standards.
  • Contribute to cross-functional initiatives that support evolving channel enablement and marketing strategies.

Requirements

  • Bachelor's degree (BS or BA) and at least 2+ years of related work experience required.

Preferred

  • Experience with Salesforce, Seismic, social platforms or other sales and marketing technologies or CRM tools (e.g., Salesforce, Seismic, social platforms) preferred.
  • Familiarity with financial services or regulated industries is a plus.

Benefits

  • Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Principal Financial Group

3.9 Glassdoor

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

Des Moines, Iowa, USA
24K employees (675 in marketing)
76% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$7.8K
Traffic Source Mix
Search
20.8%
Direct
74%
Referral
4.7%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.8K

Marketing Team

Marketing Team Size
562 (2% of company)
Median Career Experience
20 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 3 years ago

Funding History

  • Mar 2023
    Post IPO Debt • $700M

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