Sr. Associate Manager, Brand Marketing Merch

Irvine, CA (Hybrid)

$121K/yr – $135K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Taco Bell’s print channel restaurant experience and merchandise strategy across brand-aligned executions.

  • Lead planning and execution of print channel restaurant experiences, coordinating cross-functional and agency partners.
  • Must attend Irvine office three days per week (Tue–Thu).
  • Opportunity to shape apparel, collaborations, and retail experiences at the intersection of marketing, product development, and culture.

Job Description

Responsibilities

  • Lead the planning and execution of Taco Bell’s print channel restaurant experience by partnering with cross functional and agency teams, leveraging customer journey insights, shaping brief inputs, and ensuring all executions align with the national brand plan across in restaurant touchpoints.
  • Drive the development and execution of innovative merchandise strategies that amplify our brand, connect with fans, and create incremental revenue streams.
  • This role sits at the intersection of marketing, product development, and culture—bringing Taco Bell’s bold personality to life through apparel, collectibles, collaborations, and retail experiences.

Requirements

  • You will be required to attend the Irvine, CA office three days per week (Tuesday - Thursday)
Yum! logo

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
10