Responsibilities

• Provide consumer, category, and competitive insights and co-develop targeted selling propositions.
• Provide in-depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume.
• Gather key competitive intelligence, develop insights, and report findings to key stakeholders.
• Assist the Brand Manager in developing the long-range planning forecasts.
• Growth Activation: Work closely with the innovation team and partners through product launches based on brand needs.
• Grow relationships with partners to ensure product, marketing materials, etc. are proactively communicated while managing prioritization of the cross-functional asks.
• Communicate project status, issues, and opportunities to the broader organization.
• Coordinate with Sales and Trade solutions to ensure the feasibility of brand growth plans at the retail level.
• Effective Communication: Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business needs, and resourced appropriately to ensure we meet the expectations of key customers and stakeholders.
• Assist with new initiatives such as market research, product development, and selling material creation.

Requirements

• BA required, (Marketing or Finance preferred); MBA preferred
• Minimum 3-5 years in marketing/brand management or a related field
• In-office (Lakeville, MN) with a hybrid schedule.

Preferred

• Experience with cross-functional collaboration across product launches