Sr. Associate Brand Manager, Hispanic Cremas & Cheeses at LaLa U.S. Inc | Dallas, TX

LaLa U.S. Inc

Sr. Associate Brand Manager, Hispanic Cremas & Cheeses

Dallas, TX (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic brand initiatives in a Senior Associate Brand Manager role focused on Crema and Cheese for LALA U.S., with cross‑functional leadership and Hispanic market exposure.

Must-have: 4–6 years of CPG marketing with cross‑functional project leadership.
Standout: U.S. Hispanic market experience and entrepreneurial, fast‑paced environment.

Job Description

Responsibilities

Lead key components of the annual brand plan, including analysis, initiative development, and execution with accountability for results against defined KPIs
Analyze brand and portfolio performance to identify risks and growth opportunities
Support portfolio strategy development, including innovation, renovation, and white‑space identification
Partner with Sales and Finance to support pricing, promotion, and performance tracking
Lead marketing execution of innovation projects from concept through commercialization, including consumer targeting, positioning, and launch readiness
Support stage‑gate process, including coordination of cross‑functional teams and timelines
Partner with R&D, Operations, and Sales to ensure product readiness and successful launches
Analyze consumer, shopper, and syndicated data to generate actionable insights
Monitor category trends and competitive activity
Support segmentation work and identify opportunities by consumer and channel
Support execution of integrated marketing campaigns across paid, owned, and earned channels
Brief and manage agency partners to deliver strong, insight‑based creative
Track brand health metrics (awareness, penetration, consideration) and campaign performance
Partner with Sales and Shopper Marketing to support in‑store executions and activations
Contribute to development of compelling, insight‑based selling stories
Help ensure alignment between brand strategies and customer/channel priorities
Coordinate across Marketing, Sales, R&D, Finance, and Operations to deliver key brand initiatives
Manage timelines, deliverables, and follow‑ups to ensure executional excellence

Requirements

4–6 years of experience in CPG marketing or related roles
Experience in brand management, innovation, or commercialization strongly preferred
Exposure to cross‑functional project leadership
Familiarity with the U.S. Hispanic market strongly preferred
Bachelor’s degree required

Preferred

MBA preferred
Bilingual (English/Spanish) preferred

LaLa U.S. Inc

4.1 Glassdoor

Headquartered in Dallas, Texas, LALA U.S. employs approximately 300 people throughout the United States who support the processing, distribution, and sale of value-added dairy products across North America. Our brands include LALA, Promised Land Dairy, Frusion, Skim Plus, and Nordica.Our history is rich as we are a subsidiary of Grupo LALA, a Mexican public dairy company founded in 1949.

Founded in 2016

Dallas, Texas, USA

1.1K employees (104 in marketing)

www.lala-us.com

80% recommend to a friend

88% CEO approval