Sr. Associate Brand Manager

Golden Valley, MN (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand leadership and P&L ownership across a multi-brand portfolio with cross-functional execution.

  • Own the brand P&L and drive revenue, profit, and market share.
  • Must-have: 2+ years in Associate Brand Management in CPG with cross-functional exposure.
  • Standout: Lead cross-functional teams across Sales, R&D, finance, and operations.

Job Description

Responsibilities

  • Build Brands
  • Develop and execute brand strategies that connect with consumers through modern marketing approaches.
  • Work closely with Consumer Insights to uncover trends and identify innovative business opportunities.
  • Lead purpose-driven brand-building initiatives that align with growth strategies.
  • Run Businesses
  • Own and manage P&Ls, driving revenue growth, profit, and market share.
  • Influence key decisions across the 4Ps—Product, Price, Place, and Promotion.
  • Oversee demand planning and forecasting by leveraging business insights.
  • Lead product innovation and commercialization initiatives that drive brand success.
  • Lead Teams
  • Act as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations.
  • Partner with Sales to develop compelling customer strategies that drive category growth.
  • Execute brand-building, innovation, and business model ideas that shape the future of our brands.
  • Mentor, lead, and develop junior level brand talent.
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General Mills

4.1 Glassdoor

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Founded in 1928
Minneapolis, Minnesota, USA
25K employees (2,153 in marketing)
83% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
385.6K
Traffic Source Mix
Search
45.5%
Direct
35.5%
Referral
13.2%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~24.7K

Marketing Team

Marketing Team Size
1,906 (8% of company)
Median Career Experience
13.5 years
Median Tenure
6.2 years

Funding

Last Raise
Post IPO Debt, 1 years ago

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