Sr. Associate Brand Manager

Saint Louis Park, MN (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand strategy and cross-functional execution to drive consumer communications, product launches, and commercialization outcomes, translating data into pricing, portfolio, and go-to-market decisions.

  • Drive integrated consumer and shopper communications across advertising, packaging, promotions, PR, digital, and social.
  • Lead cross-functional teams (marketing, sales, operations) and partner with sales on market- and account-level programs.
  • Drive new product development from concept to commercialization and monitor ROI.

Job Description

Own brand strategy and cross-functional execution to drive consumer communications, product launches, and commercialization outcomes, translating data into pricing, portfolio, and go-to-market decisions.

  • Growth/Brand Strategy: Support and execute comprehensive brand strategies aligned to business goals.
  • Communications & Campaigns: Develop consumer and shopper communications across advertising, packaging, promotions, PR, digital, and social.
  • Agency & Partnerships: Manage day-to-day relationships with agency partners (advertising, packaging, PR, digital).
  • Cross-functional Leadership: Lead cross-functional teams (marketing, sales, operations) to drive flawless execution.
  • Sales & Market Programs: Partner with sales on market- and account-level programs.
  • Pricing & Merchandising: Use data and insights to inform pricing, merchandising, and competitive strategy.
  • New Product Development: Drive new product development from concept to commercialization.
  • Budget & ROI Tracking: Support marketing budget management, ROI tracking, and reporting.
  • Portfolio Optimization: Optimize portfolio plans to achieve sales, share, and profit objectives.
  • Storytelling & Stakeholder Communication: Bring ideas to life creating and delivering compelling presentations to internal and external stakeholders.

Dairy Farmers of America

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40