Responsibilities

• Take full ownership of the business review process for assigned brands, identifying actionable items and initiatives that support the marketing plan and growth objectives
• Independently develop parts of the brand plan, including subline or channel strategies and key marketing initiatives
• Contribute to Agile Roadmap development alongside Brand Manager and Subject Matter Expert partners
• Ensure initiatives fit within Brand Strategic Positioning and manage brand architecture and sublines
• Analyze performance drivers and use data-driven decision making to guide decisions
• Lead trade-offs within the P&L to achieve financial results
• Lead demand preparation for your brand and articulate risks and opportunities
• Drive improvements across consumer and customer channels
• Evaluate innovative marketing methods, test new strategies, and measure their effectiveness to ensure alignment with brand equity
• Spend time in the field gathering insights from distributor sales reps and customers, identifying trends, and optimizing Brand Story and Visual Guidelines

Requirements

• Master's degree plus 2 years of experience reflecting increasing levels of responsibility
• OR Bachelor’s degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility
• OR Bachelor’s plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility
• OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility
• Required to travel up to 25% of the time in-market in order to perform job duties
• Strong analytical & financial acumen
• Skilled in project management
• Ability to effectively partner with cross-functional teams
• Excellent written & verbal communication skills
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred

• IRI Circana experience
• Experience managing multiple external agencies
• CPG, Pharmaceutical, or Alcohol beverage industry experience
• Experience in a regulated environment
• Understanding of agile practices
• Knowledge of on-premise channel

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.