Responsibilities

• Support positioning and go-to-market execution for B2B products and services across Merchant, Corporate, Campus, and Driver audiences, translating product capabilities into clear customer value and adoption strategies.
• Develop and launch campaigns that drive product adoption, engagement, and expansion, including onboarding initiatives, promotional participation programs, seasonal and event-based growth moments, and bundled offerings that encourage customers to increase usage of Grubhub solutions (like Promotions, Ads, etc.)
• Lead the development of in-product education and adoption experiences, partnering with CRM Operations and Lifecycle teams to deliver contextual messaging, walkthroughs, and workflows that guide customers toward successful product usage.
• Create external enablement materials that help Sales and Customer Engagement teams communicate product value and drive adoption with customers.
• Identify opportunities to improve adoption through customer insights, performance data, and experimentation, building scalable programs that increase engagement and reduce friction across the customer experience.
• Collaborate cross-functionally with Product, Marketing, Sales, and Operations teams to bring growth initiatives to market and drive measurable business impact.

Requirements

• 3-5+ years of experience in B2B marketing, product marketing, lifecycle marketing, or growth marketing.
• Experience supporting product launches or campaigns focused on adoption, engagement, or upsell.
• Strong understanding of go-to-market strategy and customer lifecycle marketing.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple initiatives and execute in a fast-paced environment.
• Data-informed mindset with experience using insights to improve marketing performance.

Preferred

• Experience with in-product messaging platforms (e.g., Pendo).
• Experience with CRM or marketing automation tools.
• Marketplace, SaaS, or platform growth experience.

Benefits

• We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.