Sr. Analyst, Video & Programmatic Media

Minneapolis, MN (On-site)

$62K/yr – $93K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross platform video and audio strategy and day to day execution for large programs, aligning with client growth goals and partner ecosystems while driving testing, accuracy and performance across DSPs and verification tools.

  • Video/Audio Strategy: Lead holistic cross platform plans and roadmaps aligned to client growth.
  • Campaign Management: Plan, execute, bid, test ideas, analyze results, and optimize audiences.
  • Client Leadership: Define objectives, communicate status, and grow trust across Activate teams.

Job Description

Responsibilities

  • Act as a subject matter expert for Video and Audio Media strategies by evolving Ovative’s approach, vetting new technology partners, and staying on emerging trends
  • Develop and drive cross-platform video and media strategies and roadmaps aligned with client program growth goals
  • Understand and find synergies with other paid media channels within the client mix in partnership across activate teams
  • Lead day-to-day management, execution, and optimization of client video and audio programs including campaign planning, strategy and plan documentation
  • Campaign tactics, audience build-out and optimization
  • DSP Algorithmic and manual bidding strategy and optimization
  • Test ideation, planning, and management
  • Analysis, reporting and insights
  • Creative management and trafficking execution
  • Inventory management

Requirements

  • 3+ years of experience directly responsible for enterprise-level Video/Audio Advertising or related programs with digital video and audio expertise across YouTube, online video, CTV, Streaming Audio and Podcasts
  • Proven mastery of Performance based, direct response marketing programs
  • Programmatic Trading via self-service DSPs (The Trade Desk, DV360, or others)
  • Execution with ad serving tools and technology (The Trade Desk, Google Ads, DCM etc.)
  • Ad Verification Tool usage (DoubleVerify, MOAT, IAS, etc.)
  • External partner management
  • Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
  • Great communication and client management skills
  • Sound conceptual and analytical problem-solving skills
  • Ability to work independently and drive efforts from start to finish

Preferred

  • Strong digital video/audio experience
  • Previous experience in performance marketing, retail, eCommerce, etc.
  • Experience planning/buying TV/Radio a nice to have

Benefits

  • Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
  • Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
  • Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
  • We’re rewarded fairly and when the company performs well, we all benefit.
  • Access to all office spaces in MSP, NYC, and CHI
  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
  • Generous paid vacation policy
  • 401k match program
  • Top-notch health insurance options, inclusive of same sex partners
Ovative Group logo

Ovative Group

3.6 Glassdoor

Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!

Founded in 2009
Minneapolis, Minnesota, US
548 employees (169 in marketing)
65% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
10.3K
Traffic Source Mix
Search
32.3%
Direct
52.5%
Referral
6.9%
Social
7%
Paid
1.2%

Headcount Trend

Current headcount: ~548

Marketing Team

Marketing Team Size
150 (27% of company)
Median Career Experience
6 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
7

Recent News