Responsibilities

• Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques
• Upkeep, maintain, and upgrade existing media attribution tools and datasets.
• Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.).
• Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business.
• Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement.
• Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments
• Partner with media decision makers to enhance optimization capabilities
• Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting.
• Provide support for existing and growing third-party workflows.

Requirements

• Bachelor’s degree in Mathematics, Statistics, or other STEM field with 2+ years of experience in an analytics centered role. Media analytics preferred.
• Proficient in SQL and at least one OOP language (R or Python preferred).
• Strong grasp of Machine Learning concepts and implementations (Regression, Classification/Clustering, Dimensionality Reduction).
• Proficient in tools like Tableau or other data visualization software
• Effective communicator and collaborator with strong project management and problem-solving skills.
• Ability to work independently. manage multiple projects simultaneously, and meet deadlines

Preferred

• Experience, either in business or academic studies, building and maintaining models using big data
• Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer journey analytics
• Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
• Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.