Responsibilities

• Lead the architecture, implementation, and QA of server-side tagging solutions across client environments
• Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance
• Review and validate client-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise
• Manage and document tag implementations across past and current client engagements
• Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms
• Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released
• Lead QA of newly launched tags and pixels in conjunction with media analysts
• Traffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedules
• Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind
• Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states

Requirements

• Advanced knowledge of server-side tagging and CAPI integrations (Meta CAPI, Google Enhanced Conversions, etc.)
• Experience working with Tealium iQ and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus
• Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
• Experience partnering with development teams to outline requirements and QA tagging implementations
• Strong communication skills with the ability to translate technical details for non-technical stakeholders

Preferred

• Experience in a marketing agency environment
• Knows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI Gateway
• Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side

Benefits

• We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
• Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
• Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
• Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
• We’re rewarded fairly and when the company performs well, we all benefit.
• Tangible amenities we enjoy: - Access to all office spaces in MSP, NYC, and CHI - Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams- Generous paid vacation policy - 401k match program - Top-notch health insurance options, inclusive of same sex partners - Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs - Monthly stipend for your mobile phone and data plan - Sabbatical program - Charitable giving via our time and a financial match program - Shenanigan’s Day