Sr Analyst Marketing Marcom-China

Latrobe, PA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Kennametal’s China market marketing through launches, campaigns, and regional communications to align with corporate strategy.

  • Must-have: At least 3 years in marketing communications with exposure to trade shows and campaigns.
  • Standout: Lead product launches and cross-functional collaboration with sales, engineering, and global teams.

Job Description

Responsibilities

  • Ensure timely delivery of marketing collaterals to China market. Interface with product management, engineering and manufacturing teams in Infra China and cooperate with Infra Global Marcom team.
  • Plan and organize marketing campaigns such as social medial 2.0, regional trade shows, customer seminar and other external events that are consistent with corporate strategy and image standard. 3. Support and develop sales communication related to new products, strategies, training, competitors, and success stories etc, including but not limited to Global Marketing Bulletin in Chinese.
  • Lead new product marketing launch in China, working closely with sales managers, technical specialists, and global marketing team.
  • Handle the development of external publications, including content creation, design and online platform operation and maintenance like WeChat, Baidu, landing page, official website CN verification.
  • Execute and manage translation and translation review projects in a timely fashion.
  • Assist in regional marketing planning and data collection and other marketing communication task assigned by direct manager

Requirements

  • At least 3 year marketing communication experience
  • Bachelor degree required in Marketing or related….
  • Three years working experiences in manufacturing industry.
  • Strong project management skills.
  • Working knowledge of marketing deliverables including trade show, copy writing, advertising planning, promotion design, etc.
  • Presentation skills
      WIDIA logo

      WIDIA

      For more than 90 years the WIDIATM brand has delivered high-quality milling, turning, holemaking, tapping and systems tooling to metal cutting customers across the globe. Customers experience reliability from selection to post-delivery support through product availability, digital connectivity, and an accessible network of authorized distribution partners. For more information regarding the WIDIA brand or products, visit www.widia.com or connect with us on Instagram, Facebook, Twitter and YouTube.

      Founded in 1926
      Latrobe, Pennsylvania, USA
      150 employees (6 in marketing)

      Traffic Signals

      Monthly Visitors
      76K
      Traffic Source Mix
      Search
      44.8%
      Direct
      48.7%
      Referral
      4.7%
      Social
      1%
      Paid
      0.6%

      Headcount Trend

      Current headcount: ~150

      Marketing Team

      Marketing Team Size
      3 (2% of company)