Responsibilities

• Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
• Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
• Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
• Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
• Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
• Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
• Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
• Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
• Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments.
• Partner with multiple vendors to implement analytics requirements and streamline project processes.

Requirements

• Bachelor’s Degree required.
• Minimum 3 - 5 years of web metrics and/or analytics experience.
• Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
• Experience with data visualization tools such as Tableau or Power BI.
• Highly proficient in Excel with building complex dashboards.
• Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.
• Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners.
• Can multi-task and quickly adapt to changing and conflicting priorities, while working independently.
• Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools.
• Implementation experience with analytics platforms such as a web reporting tool and tag management software.

Preferred

• MBA or Master’s degree in quantitative discipline
• Experience from a marketing/advertising agency or consulting firm
• Experience working in a client environment with multiple external agencies and partners
• Experience with Customer Data Platforms (CDPs) and/or other MarTech platforms preferred
• Experience with offline/online data integration preferred
• Statistical modeling experience, including attribution modeling and predictive modeling preferred
• Knowledge of digital advertising platforms such as DV360 or Trade Desk preferred
• Experience with writing, executing, and analysis of data retrieved using SQL queries preferred
• General knowledge of coding languages such as JavaScript preferred
• Experience working with data mining tools such as SQL and Hive

Benefits

• 8 paid company holidays plus 1 floating holiday
• Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
• 401(k) retirement plan with company match, supporting long-term financial wellness
• Comprehensive company-sponsored benefits for eligible employees and their families, including: Medical, dental, and vision insurance; Health Savings Account (HSA); Short- and long-term disability coverage; Employee Assistance Program (EAP); Basic life and AD&D insurance
• Optional voluntary benefits, allowing employees to customize coverage to their needs: Health Care and Dependent Care FSAs; Commuter benefits; Voluntary accident and critical illness coverage; Voluntary long-term care; Additional life and AD&D insurance