Responsibilities

• Perform hands-on data analysis to identify key insights and trends, continuously asking “How can we improve performance?” and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams)
• Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
• Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
• Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
• Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
• Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages
• Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences
• Use advanced coding to create predictive statistical and analytical models from the ground up

Requirements

• 3+ years of relevant experience
• Bachelor's degree in relevant field of study or equivalent

Preferred

• Proficiency in SQL
• Proficiency in reporting & BI (Power BI, Tableau, Sigma), statistics, quantitative analysis
• Proficiency in advanced programming languages such as Python, R, SAS
• Experience communicating performance and take aways to marketing teams while explaining what is driving results
• Experience with marketing metrics or measurements
• Clear understanding of conversion funnel metrics, analytics and levers for marketing success
• Experience in marketing analytics at a marketing agency or client-side marketing team preferred
• Strong analytical ability
• Proven ability to solve problems with data and improve business outcome
• Comfortable managing through ambiguity

Benefits

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.