Responsibilities

• Support development of campaign and long-term Influencer strategy for current Ovative clients
• Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s
• Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
• Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences
• Document, analyze, and provide meaningful insights on campaign performance
• Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
• Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape
• Experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
• Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business

Requirements

• 2+ years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency setting
• Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators driving both organic and paid strategies
• Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
• Proven track record of developing and implementing influencer campaigns
• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
• Experience analyzing influencer-specific metrics
• Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points
• Strong verbal & written communication skills and client management skills

Preferred

• Digital agency experience or digital lead on the client-side
• Web analytics experience
• Utilization of Influencer tools and tech platforms (Google Analytics, Sprout Social, or similar influnecer sourcing platforms a plus)

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day