Sr Analyst-Digital Brand Advocate

Iredell County, NC (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive ecommerce merchandising and analytics for Lowe’s brand assortment to optimize online experience and conversions.

  • Own optimization of online experience and conversion for assigned brand(s) using KPI insights.
  • Must-have: 4–5 years in ecommerce, digital merchandising, or vendor management.
  • Mentor analysts and align with suppliers and merchants on strategic plans.

Job Description

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from customer satisfaction score, reviews and questions and answers to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution
  • Analyze competitive data to provide SKU and pricing optimization recommendations
  • Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
  • Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
  • Serve as a mentor for less experienced analysts

Requirements

  • Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent experience
  • 4-5 years of experience in ecommerce, digital/retail merchandising, digital marketing and vendor management
  • Proven experience with major consumer brands and how to support and differentiate them in the digital space
  • Experience in optimizing flexible fulfillment models with a multi-channel retailer

Preferred

  • Master’s degree in business, marketing, finance, statistics or related field or equivalent experience

Benefits

  • 401k with up to 4.25% match
  • Discounted Employee Stock Purchase Plan (15% discount of strike price)
  • Tuition-Free Education
  • 10-week Maternity/Parental Leave
  • 10% Associate Discount
Lowes logo

Lowes

3.5 Glassdoor

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Founded in 1921
Mooresville, North Carolina, USA
106K employees (5,101 in marketing)
61% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
123.8M
Monthly Google Ads Budget
$7M
Traffic Source Mix
Search
35.9%
Direct
56%
Referral
4%
Social
1.5%
Paid
2.4%

Headcount Trend

Current headcount: ~105.5K

Marketing Team

Marketing Team Size
3,497 (3% of company)
Median Career Experience
15 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$22B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Aug 2025
    Post IPO Debt • $9B
  • Mar 2023
    Post IPO Debt • $3B

Recent News