Responsibilities

• Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
• Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
• Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives
• Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements
• Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)
• Develop the strategy for channel growth in emerging markets.
• Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.