Sr. Advertising Specialist

Hickory, NC (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end ad design workflow from concept to production, coordinating proofs, versions, and distribution, and guide cross-functional communication with customers and departments to meet expectations.

  • Lead design solutions and production coordination for weekly ads.
  • Manage proofs, customer feedback, and delivery timelines.

Job Description

Responsibilities

  • INITIATES, DEVELOPS, AUTOMATES AND COORDINATES EFFECTIVE DESIGN SOLUTIONS FOR AD LAYOUTS.
  • PREPARES AND OVERSEES ALL ACTIVITIES ASSOCIATED WITH FINAL DESIGN AND PRODUCTION.
  • EXERCISES GOOD JUDGMENT IN RECOMMENDING FORMATS AND INNOVATE GRAPHICS OPTIONS TO MAXIMIZE IMPACT AND REMAIN COMPETITIVE.
  • SUPERVISE AND OVERSEE WORK OF AD SPECIALISTS.
  • COORDINATE ANY NECESSARY PHOTOGRAPHY FOR PROJECT BEING DEVELOPED WHEN NEEDED.
  • RESPONSIBLE FOR GENERATING OVER 100 AD PAGES WEEKLY,
  • PRODUCE AD LAYOUTS TO MEET THE GUIDELINES GIVEN BY RETAIL CUSTOMERS.
  • DETERMINE THE APPROPRIATE VERSION FOR ADS BASED ON CUSTOMER NEEDS.
  • DETERMINE WHICH PRODUCTS TO INCLUDE IN AD BASED ON REGION AND INFORMATION FROM DIRECTORS OF GALAXY/IGA/PIGGLY WIGGLY.
  • GENERATE PROOF, SEND TO CUSTOMER AND MAKE APPROPRIATE CHANGES BASED ON CUSTOMERS SPECIFICATIONS.

Requirements

  • TWO YEAR DEGREE OR 5 YEARS EQUIVALENT EXPERIENCE IN GRAPHIC DESIGN, MARKETING, AD LAYOUT, ETC.
  • MUST HAVE GOOD TIME MANAGEMENT, ORGANIZATIONAL, INTERPERSONAL, AND COMMUNICATION SKILLS.
  • ABILITY TO WORK WELL AND COMMUNICATE WITH CUSTOMERS AND VENDORS.
  • MUST BE ABLE TO WORK WELL UNDER PRESSURE AND MEET WEEKLY AND DAILY DEADLINES
  • MUST BE SELF MOTIVATED AND CREATIVE
  • EXCELLENT KNOWLEDGE OF ADOBE SOFTWARE: INDESIGN, PHOTOSHOP, ILLUSTRATOR, ALSO MICROSOFT EXCEL
Merchants Distributors logo

Merchants Distributors

Merchants Distributors (MDI) is a privately-owned wholesale grocery store distributor headquartered in Hickory, NC. MDI supplies over 600 retail food stores with food and non-food items in NC, SC, GA, TN, VA, AL, WV, OH, FL, PA, MD, and KY.MDI celebrated its 85th anniversary on September 21, 2016. MDI's 85 year history is an interesting story of sacrifice, growth and success. It began as a small family business in the small town of Hickory, North Carolina, and as one local newspaper described it, "With little more than a bag of peanuts, an apple, and a stick of candy." What Lebanese immigrant Moses George and his sons purchased in 1931 for $17,000 has since grown to become a multimillion-dollar wholesale grocery company.Merchants Distributors is a great American success story but it is a company that has never forgotten its roots. Its success is based on: - Its values, its facilities, its variety, its Advertising programs, its cost of goods, and its innovations - The one thing that distinguishes MDI as superior to other distribution companies - leadership. MDI's owners have created a leadership style that supports the organization as one family working together for one common goal and a culture in its people that is impossible to duplicate.

Founded in 1931
Hickory, North Carolina, USA
598 employees (83 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Traffic Source Mix
Search
11.2%
Direct
67.3%
Social
1.6%
Paid
19.9%

Headcount Trend

Current headcount: ~598

Marketing Team

Marketing Team Size
70 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

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