Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
4 hrs ago
Sr. AD Marketing & Comm
USA (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive undergraduate admissions marketing by creating content, coordinating multi-channel campaigns, and mentoring interns to engage prospective students and convert them into applicants.
- Own and develop digital and print content across emails, websites, social media, and collateral.
- Must-have: 5+ years writing creative marketing content and experience with Adobe CC and AP style.
- Standout: Supervisory experience and cross-functional collaboration in higher education marketing.
Job Description
Responsibilities
- Work with Marketing, Recruitment, Operations and Visitor Center teams within Undergraduate Admissions; marketing areas within Enrollment Management; and marketing areas outside of Enrollment Management to deploy the marketing and creative strategy to engage, nurture and convert prospective students and their families into applicants and committed students.
- Contribute to the development of digital and print content that directly impacts the university’s undergraduate recruiting and admissions efforts.
- Directly supervise marketing interns who support the office’s marketing and special events outreach.
- Serve as an expert wordsmith and storyteller to showcase the value of our product through multiple channels (emails, presentations, promotional materials, brochures and other printed pieces, blogs/vlogs, social media, webcasting platforms, CRM portals and admissions website).
- Support marketing-related tasks conducted with external vendors related to search, cultivate and nurture campaigns to align with the office’s current creative concept and brand standards.
- Balance multiple projects at once in a deadline-driven environment; provide and receive constructive feedback as an individual contributor and team player.
- Perform online and primary research related to marketing content; support the technology team with channel analytics; provide accurate and timely customer service to social media followers and event attendees; review applications for submission as needed.
Requirements
- 5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles.
- Prior higher education marketing experience, particularly within undergraduate admissions.
- Supervisory experience or experience mentoring / coaching others.
- Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products.
- Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication.
- Experience with CRM , particularly Slate
- Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events
- Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks
- Independent, analytic thinker who collaborates well within team and cross-functional environment.
- Must be organized and detail oriented with ability to apply quality control practices to all processes.
- Ability to operate a motor vehicle.
Preferred
- 5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles.
- Prior higher education marketing experience, particularly within undergraduate admissions.
- Supervisory experience or experience mentoring / coaching others.
- Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products.
- Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication.
- Experience with CRM , particularly Slate
- Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events
- Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks
- Independent, analytic thinker who collaborates well within team and cross-functional environment.
- Must be organized and detail oriented with ability to apply quality control practices to all processes.
- Ability to operate a motor vehicle.
Benefits
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
State of South Carolina
Why do more than 5 million people call South Carolina home? The answer is easy. From the beach to the mountains, the Palmetto State offers something for everyone. Sunny summers and mild winters allow residents to experience the outdoors year-round.The state has eight metropolitan areas, including Anderson, Charleston, Columbia, Florence, Greenville, Hilton Head, Myrtle Beach and Spartanburg. Great universities and colleges, minimal commute times and friendly people make South Carolina the ideal place to build your future.
Traffic Signals
Monthly Visitors
3.7M
Monthly Google Ads Budget
$34
Traffic Source Mix
Search
52.2%
Direct
41.3%
Referral
5.6%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~7.3K
Marketing Team
Marketing Team Size
20 (0% of company)
Marketing Roles Posted (Last 30 Days)
4
