Responsibilities

• Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting
• Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels
• Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions
• Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases
• Cross-Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy
• Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale

Requirements

• 6+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale
• Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels
• Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions
• Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.)
• Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods
• Excellent verbal and written communication skills
• Bachelor\'s degree required; Business or Marketing preferred

Preferred

• Experience with SEO, ASO, and mobile measurement platforms a plus

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts