Responsibilities

• Own and lead client strategy across paid media channels
• Operate as an embedded partner to clients—present in Slack, aligned on metrics, and accountable to outcomes
• Gain deep understanding of each client's business, goals, and customer journey
• Translate brand goals into paid growth strategy and tactical plans
• Manage and mentor a team of channel specialists (Meta, Google, TikTok, Pinterest, YouTube), with flexibility to be hands-on when needed
• Partner with founders and marketing leads to hit acquisition and retention goals
• Optimize internal operations for performance, delivery, and profitability
• Build and refine agency processes—from onboarding to reporting to creative workflows
• Contribute to hiring and team structure decisions as we scale
• Lead the integration of AI tools into strategy, creative, and internal systems

Requirements

• 6–10+ years in performance marketing with proven results across Meta, Google, Pinterest, TikTok, and YouTube
• Managed $50K–$500K+ monthly paid budgets
• Strong analytical chops—you can turn data into story and strategy
• Experience leading media teams toward performance goals
• Background in women's health, wellness, parenting, or CPG
• Strong project management instincts—you keep moving pieces aligned and on time
• Startup-fluent—you've navigated ambiguity, shifting priorities, and fast timelines without losing the thread

Preferred

• Have worked in a fractional or embedded team model
• Are exploring how AI can reshape creative, insights, and media execution
• Want to co-build a nimble, high-performing agency with long-term vision

Benefits

• Work with mission-driven, Series A/B startups in health and family—brands actually changing how people live and care
• Step into strategic leadership at a specialist agency that's AI-enabled and human-led
• Work closely with senior strategists and the founder on real business-building growth work
• Help define what trust-first performance marketing looks like in high-stakes categories