Responsibilities

• Lead operations for multiple multi-day, large scale in-person and digital branded events from concept phase through to production, post-event reporting and ROI analysis; ex. tradeshows with 1000s of attendees
• Build attendee excitement and generate broader event awareness by leveraging existing channels for amplification, thinking creatively about new touch points
• Orchestrate end-to-end creative pipelines by partnering with brand and design teams to deliver digital assets, motion graphics, and localized content packages, ensuring brand consistency across all virtual touchpoints
• Architect integrated cross-functional channel strategies (ex. CRM, Social, PR, and Developer Marketing) to synchronize messaging across tease, launch, and recap campaign phases, maximizing audience retention and driving post-event conversion cycles
• Interact with and manage multiple vendors, partners, company executives and a wide range of functional groups within Google
• Develop and provide clear and proactive internal comms that ensure cross-functional and stakeholder buy-in every step of the way
• Provide structure and organization by developing an efficient operational model, managing multiple workstreams, driving project timelines, and collaborating cross-functionally
• Create and maintain project documentation such as project bill of materials, tracking, reporting, learnings, and recaps, and managing efficient meetings and capturing workstream next steps
• Drive a through line between events to align strategies across multiple events, finding efficiency gains across events and identify time savings for the wider team
• Manage and implement all attendee-facing proactive and reactive comms and set audience acquisition strategies

Requirements

• 7+ relevant years of event management; Bachelor's degree (BA/BS)
• Experience coordinating across large cross-functional organizations and navigating a multitude of stakeholders
• Ability to work smart in a fast-paced, high-pressure, high-growth environment and must be willing to travel and work long, flexible hours
• Excellent written and verbal communication skills, with the ability to adapt based on audience and/or communication channel(s)
• Highly organized, with a strong attention to detail

Preferred

• Experience planning, managing, and delivering global marketing programs and events
• Self-starter who can drive multiple projects spontaneously, jump in with strategic recos, is a collaborative thought leader, and is willing to step in to help as needed
• Team player who can work calmly and quickly in high-stress and can be adaptive in a fast paced environment
• Project management experience working with stakeholders including: regional teams, cross-functional teams, internal leadership, and external agencies (managing expectations, updates, etc)
• Proficiency and experience managing and drafting cross-functional team and stakeholder comms and updates (status notes, exec updates, newsletters, etc)
• Exceptional budget management and negotiation skills
• Experience presenting to and interacting with cross-functional stakeholders and senior leaders (across marketing, PR, product, engineering, UX, BD, Finance)