Responsibilities - Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals. - Channels are digital first but could include email, paid digital/search, social, and direct mail. - Develop calendars and manage campaigns to budgets. - A key part of this role is managing administrative tasks such as entering projects into campaign management tools (Workfront) and data entry. - Client marketing support: execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives. - Must be able to communicate and work with clients with limited supervision. - Must be comfortable working in a digital environment. - Edit marketing pieces and ensure materials are grammatically correct. - Strong attention to detail. - Project management: support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverables as needed. - Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: provider/location onboarding and engagement consumer applications, approvals, and purchase volume growth usage and retention through lifecycle motions - Execute targeted account-based/segment-based marketing for priority partner segments and locations. - Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams. - Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams. - Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits). - Measurement, Insights, and Optimization: Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable). - Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI). - Cross-Functional Leadership (No Direct Reports): Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time. - Perform other duties and/or special projects as assigned. Requirements - Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 5+ years of relevant marketing experience. - Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location). - Workfront experience required and is a large part of helping execute and traffic marketing campaigns. - Demonstrated experience in B2B marketing; B2B2C experience strongly preferred. Nice to have - Healthcare/wellness, specialty services, or financial products marketing experience (plus). - Experience with Salesforce CRM and Marketing Cloud (or comparable platforms). - Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization. - Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations. - Strong communicator and collaborator with the ability to influence without authority.