Specialist, Strategic Communications

Dania Beach, FL (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cohesive marketing execution by turning objectives into written strategies, delivering content and campaigns, and measuring impact to optimize growth across brands, channels, and audiences.

  • Strategy & Planning: translate business goals into documented plans with goals, audiences, sequencing, timelines, and success metrics.
  • Content & Messaging: create briefs, messaging frameworks, and content across articles, website, emails, social, and sales collateral.
  • Delivery & Measurement: drive campaigns through execution, track performance, and apply learnings to improve programs; maintain quality and timely deliverables, with Asana as primary planning tool.

Job Description

Responsibilities

  • Support a variety of initiatives critical to the organization’s brand position
  • Translate business objectives into clear, actionable marketing strategies and plans, documented in writing and communicated clearly to stakeholders, including goals, audiences, sequencing, timelines, and success metrics
  • Drive initiatives through delivery, measurement, and optimization
  • Content development and execution
  • Develop creation of briefs, messaging frameworks, and written content derived from strategic initiatives
  • Write and edit content for a variety of initiatives, including but not limited to articles, website content, email copy, social copy, brochures, guides, sell sheets, case studies and presentations
  • Synthesize research and insights to support strategy and content development
  • Maintain ownership of quality and outcomes
  • Execute promotional plans and sales enablement initiatives to maximize exposure and growth opportunities
  • Ensure timely closure and documentation of all deliverables

Requirements

  • Bachelor’s degree in business, communications or marketing, or a related field
  • Minimum one year experience in marketing and communications-related roles (marketing, agency)
  • Exceptional presentation, writing, editing, and briefing skills (AP style preferred)
  • Demonstrated experience owning initiatives end-to-end with minimal tactical direction
  • Strong strategic thinking paired with hands-on execution capability
  • Ability to work in a highly collaborative team environment as well as independently (self-motivation and self-direction)
  • Ability to work with sensitive or confidential information
  • Detail oriented and strong organizational and time management skills; ability to prioritize multiple projects simultaneously and meet assigned deadlines
  • Tech savvy; demonstrated experience using AI tools to research, process data, and produce content
  • Work experience in Excel, PowerPoint required

Preferred

  • AP style preferred
  • Experience using HubSpot and Canva a plus

Benefits

  • As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision.
  • In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match.
FirstService Residential logo

FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance every property's value and every resident's life. Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community’s specific needs. Market-leading programs with FirstService Financial and FirstService Energy deliver additional levels of support.Boards and developers select FirstService Residential to realize their vision and drive positive change in the communities in their trusted care.FirstService Residential is also a Great Place to Work two years in a row and was recently awarded Fortune Best Workplaces in Real EstateTM 2024. For additional support, please contact our 24/7/365 Customer Care team at 855.333.5149FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

Founded in 2012
Dania, Florida, USA
10K employees (1,333 in marketing)

Traffic Signals

Monthly Visitors
523K
Monthly Google Ads Budget
$171
Traffic Source Mix
Search
26%
Direct
58.8%
Referral
12.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
1,284 (12% of company)
Median Career Experience
11 years
Median Tenure
4.7 years

Recent News