Responsibilities

• Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
• Bulk updating of campaigns, budget management, and troubleshooting platform issues
• Working in reporting suite daily to glean insights and make optimizations against KPI goals
• Applying insights to put together recommendations and set up campaigns
• Support in managing relationship with platform support teams to continually bring innovation to the table
• Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of:
• Primary Ad Server
• Dynamic Creative Ad Server
• Billing/Planning system
• Verification systems
• Measurement systems
• Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
• Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
• Participation in status meetings – and communicate updates outward
• Clarify with strategy teams on campaign deliverable requirements
• Work collaboratively with analytics + adops teams on tagging requirements to QA performance
• Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters
• Communicate outwardly on partner recommendations + rationales to share feedback on partners
• Clear communication on if deadlines will not be met to manage expectations