Specialist, Performance Marketing

New York City, NY (Hybrid)

$98K/yr – $140K/yrMid Level3+ years exp

Posted 1 day ago

Job Summary

Own media activation and cross-brand campaigns from planning through optimization, while leading churn experiments and coordinating with agencies and creative teams to deliver results.

  • Lead launch plans, optimization roadmaps, and budget alignment
  • Drive churn experimentation and post-launch optimization

Job Description

Responsibilities

  • Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
  • Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
  • Activate co-branding campaigns, product launches, and report results to leadership
  • Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
  • Write experiment briefs, testing plans, and coordinate end-to-end implementation
  • Monitor experiments post-launch, identify insights, and optimize in-flight results
  • Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Requirements

  • 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Benefits

  • Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.
PayPal logo

PayPal

3.7 Glassdoor

We're championing possibilities for all by making money fast, easy, and more enjoyable. Our hope is unlock opportunities for people in their everyday lives and empower the millions of people and businesses around the world who trust, rely, and use PayPal every day. NMLS#910457For support, visit the PayPal Help Center. https://payp.al/helpFor employment opportunities, check out our job openings in the 'Jobs' tab. We're an equal opportunity employer that welcomes diversity, and offer generous benefits to help you thrive at work and in your free time.NMLS#910457: https://nmlsconsumeraccess.org/

Founded in 1998
San Jose, California, USA
36K employees (1,598 in marketing)
65% recommend to a friend
59% CEO approval

Salaries

Posted range

$98K/yr – $140K/yr

Taken straight from the job posting.

See all PayPal salaries

Funding

Total Funding
$12.2B
Last Raise
$7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $7B
  • Jun 2023
    Post IPO Debt • $5B
  • Feb 2001
    Series D • $90M

Traffic Signals

Monthly Visitors
482.2M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
11.8%
Direct
57.5%
Referral
28.3%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~36K

Recent News

PayPal logo

Specialist, Performance Marketing

PayPal · New York City, NY · Hybrid