Responsibilities

• Partner with Digital Planning, Account Directors, and cross-functional teams to develop strategic paid social solutions
• Launch and manage campaigns across Meta, Pinterest, TikTok, and other emerging platforms
• Oversee creative trafficking, template creation, targeting setup, budget allocation, and delivery scheduling
• Allocate advertiser budgets across platforms and ad formats to maximize efficiency and ROI
• Monitor pacing to ensure optimal spend and performance
• Track and analyze key performance metrics (impressions, clicks, conversions, etc.)
• Provide actionable insights and regular updates to internal stakeholders
• Continuously optimize campaigns to meet or exceed advertiser KPIs
• Collaborate with Sales, Strategy, Creative, and Operations teams to refine paid social approaches
• Recommend testing frameworks and new opportunities to drive incremental performance

Requirements

• Bachelor’s degree in Marketing or related field
• 2+ years of hands-on digital marketing experience with a strong focus on paid social buying, optimization, and reporting
• Strong understanding of PPC principles, tools, and methodologies
• Proven ability to optimize campaigns against advertiser KPIs
• Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
• Excellent analytical, critical thinking, and quantitative skills
• Strong project management and interpersonal skills, with the ability to thrive in a fast-paced, deadline-driven environment

Preferred

• Experience using Canva, OpenArt, and/or Midjourney for creative development is a plus
• Team-oriented with a proactive, solutions-focused mindset
• Comfortable navigating ambiguity and learning quickly
• Curious and motivated to develop new technical and strategic skills
• Strong problem-solving abilities and adaptability
• Interest in or familiarity with golf, movies, and television

Benefits

• This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and additional employee perks.