Responsibilities

• Drive the planning, execution, and optimization of paid media campaigns focused on brand awareness and consideration objectives.
• Manage campaigns across key channels with thoughtful targeting strategies that deliver reach across new consumer segments.
• Monitor performance and optimize distinct KPIs for each stage of the funnel, including reach, impressions, video completion rate, engagement, and cost efficiency.
• Implement A/B tests across audiences, creative formats, and placements to improve campaign performance.
• Partner and manage agencies to drive flawless execution of all campaigns and reporting at both the strategic and tactical levels.
• Partner with Brand, Creative, and Consumer Engagement teams to organize creative needs to drive synergies across consumer facing touchpoints.
• Provide performance insights and feedback to internal teams to inform future creative development and messaging.
• Work with analytics teams to ensure proper campaign tracking and measurement, including testing frameworks.
• Work with internal teams to evaluate product marketing performance and make recommendations on customer acquisition opportunities (bundles, hero products)
• Evaluate the efficacy of targeting and work with e-commerce, performance marketing, and/or retail to ensure quality audiences are being reached.

Requirements

• 3–5 years of experience in paid media, digital marketing, or brand marketing, preferably in beauty, fashion, or consumer verticals.
• Experience managing campaigns across platforms such as Meta, TikTok, YouTube, and Google Display; experience with programmatic channels.
• Familiarity with upper-funnel campaign objectives and metrics, including reach, impressions, engagement rate, and video completion rate.
• Demonstrated experience managing upper and mid-funnel campaigns.
• Strong analytical and reporting skills
• Experience collaborating with creative teams to test and optimize ad formats.
• Excellent communication and project management skills.
• Ability to tell stories through paid media by translating media performance into clear, compelling narratives for stakeholders.

Benefits

• Unlimited Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program
• Annual Bonus