Responsibilities

• Assists in the execution of growth market campaigns and go-to-market strategies aligned with market share and membership growth targets.
• Conducts research and provides insights to support growth initiatives, including acquisition marketing and partnership campaigns.
• Collaborates with internal teams (e.g., sales, analytics, brand, finance) and external partners to implement marketing plans that maximize lead generation and sales.
• Maintains awareness of market strategy, sales opportunities, and competitor landscape for assigned regions.
• Supports monthly meetings with market leadership and cross-functional teams to align on media strategy and sales targets.
• Monitors campaign performance and presents metrics/results to leadership.
• Ensures compliance with regulatory requirements and brand guidelines in all marketing materials.
• Promotes enterprise-wide brand strategy to ensure consistent brand identity, messaging, and experience across all products, communications and member touchpoints
• Assists in producing content and communications aligned with brand positioning for business development and request for proposals (RFPs).
• Supports online reputation management, including monitoring media, social sentiment, and stakeholder perceptions.

Requirements

• At least 2 years of progressive marketing experience, preferably in health care/managed care experience, or equivalent combination of relevant education and experience.
• Some experience with marketing analytics platforms and strategic planning tools.
• Analytical and strategic thinking skills.
• Organizational skills and attention to detail.
• Project management experience/experience managing complex projects in a regulated environment.
• Ability to work cross-functionally with internal/external stakeholders in a highly matrixed organization.
• Effective verbal and written communication skills.
• Microsoft Office suite and applicable software programs proficiency.

Preferred

• Understanding of Centers for Medicare and Medicaid Services (CMS) regulations, Affordable Care Act (ACA), Telephone Consumer Protection Act (TCPA), Medicaid/Medicare programs, health care marketing best practices, and health care compliance standards.
• Experience with marketing technology and tools (i.e. Hubspot, SalesForce, Marketo, Google Analytics, Content Management Systems, Salesforce Health Cloud, Adobe Experience Manager, Tableau).

Benefits

• Molina Healthcare offers a competitive benefits and compensation package.