Specialist, Marketing

San Rafael, CA (Unknown)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own seasonal promotion planning and cross-functional delivery, turning events into cohesive brand experiences and measurable customer impact.

  • Seasonal programs: coordinate promotions, audits, and post-event learnings across Brand, Creative, Media, CRM, eCommerce, and Merchandising.
  • Cross-functional execution: align messaging and assets across channels with D2C and Store Support teams.
  • Campaign cadence: schedule meetings, track timelines, and maintain documentation to ensure on-time delivery.

Job Description

Responsibilities

  • Lead Seasonal Promotional Execution: Coordinate and evaluate all promotional elements within seasonal key events
  • Drive Cross-Functional Collaboration: Partner with Creative, Media, CRM, eCommerce, Merchandising, Store Support, and D2C teams to ensure cohesive brand messaging across all channels
  • Manage Meetings & Project Timelines: Schedule and lead meetings for key initiatives, including post-event audits
  • Support Marketing Programs & Brand Initiatives: Execute marketing programs focused on improving customer experience, strengthening brand perception, and increasing customer loyalty
  • Maintain Marketing Documentation & Reporting: Create, update, and communicate calendars, ad lists, coupon information, and timing documents
  • Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs

Requirements

  • 3–5 years of marketing experience as an Account Coordinator, and Account Manager
  • Strong verbal and written communication skills
  • Excellent organization, project management, and multitasking abilities
  • Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook

Preferred

  • Bachelor’s degree in Marketing, Business, or related field preferred
  • Retail marketing experience preferred

Benefits

  • Our Shoe Discounts:  No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Benefits that Start Day One:  To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday
  • Mental Wellness:  Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
Caleres Inc. logo

Caleres Inc.

3.1 Glassdoor

Caleres is the home of today’s most coveted footwear brands around the world and represents a diverse portfolio spanning all of life’s styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Caleres’ brands live in all channels of today’s global marketplace, including our 1,200+ branded retail locations as well as department and specialty stores, branded e-commerce sites, and many third-party retail sites. Our brand collections have been developed and acquired to meet the evolving needs of today’s assorted and growing audiences. Consumer insights drive every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.Caleres’ 145-year legacy of craftsmanship provides our foundation. But our next chapters are being written through investments in technology, trend research, manufacturing, sustainability, sourcing, and the brilliant people who will lead us into the future – helping Caleres deliver the strongest, most desired brand portfolio in the market.The Caleres story is most simply defined by the company’s mission: Inspire people to feel great...feet first.

St Louis, Missouri, USA
9.1K employees (244 in marketing)
46% recommend to a friend
57% CEO approval

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

See all Caleres Inc. salaries

Marketing Team

Marketing Team Size
139 (2% of company)

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $700M

Traffic Signals

Monthly Visitors
54.7K
Traffic Source Mix
Search
32.1%
Direct
61.4%
Referral
4.2%
Social
1.7%
Paid
0.5%

Headcount Trend

Current headcount: ~9.1K

Recent News

Caleres Inc. logo

Specialist, Marketing

Caleres Inc. · San Rafael, CA · Unknown