Specialist, Marketing Analytics

Columbus, OH (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 21 hrs ago

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Job Summary

Own the analytics workflow from data gathering to insights delivery, driving business objectives through analytics and modeling.

  • Leads cross-project analytics efforts to align data insights with business goals.
  • Contributes to project workstreams delivering analytic capabilities and solutions.
  • Clarifies business processes and identifies key metrics for informed decisions.

Job Description

Responsibilities

  • Assists with multiple projects to develop business and data analysis to drive business objectives.
  • Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
  • Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
  • Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
  • Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
  • Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
  • Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
  • Builds data visualization to support business needs.
  • Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
  • Helps drive marketing action and results through the interpretation and application of data and research findings.

Requirements

  • Education: Undergraduate studies with post graduate studies preferred.
  • Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Benefits

  • We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

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