Responsibilities

• Provide end-to-end support for email marketing measurement and analytics, including process development, data collection, campaign classification, reporting, visualization, analysis, and optimization recommendations
• Partner closely with Marketing Managers and Marketing Integration teams to deliver data-driven insights that improve campaign performance
• Build reports and dashboards that help stakeholders understand results, trends, and opportunities
• Apply analytical rigor to evaluate marketing effectiveness and identify actions that can improve outcomes
• Support additional marketing channels and cross-functional teams as business needs evolve
• Assists with multiple projects to develop business and data analysis to drive business objectives.
• Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
• Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
• Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
• Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.

Requirements

• Education: Undergraduate studies with post graduate studies preferred.
• Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis.
• Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc.
• Proficiency in developing ad hoc queries using SQL.
• Good verbal and written communication skills.
• Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
• Experience with data visualization and reporting tools, preferably Power BI
• Comprehension of Agile methodology framework.
• This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .