Specialist II - Owned and Paid Marketing

Carlisle, PA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Build and coordinate GIANT’s digital experiences across owned media, paid search, and partner channels to drive traffic, engagement, and conversions.

  • Digital Content & Calendars: Align website content, placements, and promotional calendars with campaigns and seasonal needs.
  • Paid Search Orchestration: Plan, optimize, and oversee campaigns with internal and partner teams to maximize traffic and acquisitions.
  • Cross-Functional Digital Coordination: Guide timelines and deliverables, influence enterprise roadmaps, and improve digital experiences for brand and loyalty goals.

Job Description

Own the digital and partner ecosystem for GIANT’s online presence, coordinating web content, paid search, and external partnerships to drive traffic, engagement, and conversions across owned, paid, and partner channels.

  • Owned Digital Media and Website Content
  • Lead the planning, prioritization, and execution of website content and promotional placements
  • Translate marketing priorities and merchandising needs into timely and accurate digital updates.
  • Oversee integrated content calendars that align with campaigns, seasonal needs, and marketing initiatives.
  • Provide strategic guidance to cross-functional partners to ensure digital experiences reflect brand, loyalty, and Commerical goals.
  • Cross Company and ADUSA Digital Coordination
  • Serve as a key liaison with ADUSA Digital for web content execution, paid media coordination, and technical alignment.
  • Lead cross-functional coordination of digital requirements, timelines, and deliverables across cross functional partners.
  • Identify and advocate for digital experience improvements, influencing enterprise roadmaps and partner teams.
  • Paid Search Planning and Execution

Requirements

  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • 8+ years of experience in digital marketing, paid search, website content management, or related fields.
  • Retail or eCommerce experience preferred.
  • Experience with performance analytics or digital campaign coordination is preferred.

Preferred

  • Experience with Google Ads or similar tools is preferred.
The GIANT Company logo

The GIANT Company

For over 100 years, The GIANT Company has been bringing fresh food at great prices to local neighborhoods across Pennsylvania, Maryland, Virginia, and West Virginia. Known locally as GIANT and MARTIN'S, the company’s more than 35,000 team members are dedicated to delivering value, freshness and kindness, every day. Founded and based in 1923 in Carlisle, Pa., the company has nearly 200 stores, online grocery services, pharmacies, and fuel stations to meet the ever-evolving needs of today’s customers and communities. The GIANT Company is a company of Ahold Delhaize USA.Our Values are what guide us day after day.Care: We care about our customers, our team members, and our communities.Courage: We drive change, and are open minded, bold and innovative.Teamwork: Together, we take ownership, collaborate and win.Integrity: We do the right thing and earn customers' trust.Humor: We are humble, down to earth, and we don't take ourselves too seriously.

Founded in 1923
Carlisle, Pennsylvania, USA
3.3K employees (237 in marketing)

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$183.7K
Traffic Source Mix
Search
32.9%
Direct
63.4%
Referral
2.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
180 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News