Specialist II, Basketball Brand Marketing, NYC

New York City, NY (On-site)

$71K/yr – $141K/yrMid Level3+ years expFull time

Posted 5 days ago

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Job Summary

Own and grow partnerships that translate Nike brand strategies into tangible field play, drive on-site campaign execution, and continuously translate consumer insights (starting with Germany) into longer-term plans. You may also extend work into other marketing areas within the Central team as needed.

  • Own relationship-building to activate brand-aligned partners
  • Lead hands-on campaign support and on-the-ground activations
  • Extract and apply consumer insights to refine regional strategies

Job Description

Responsibilities

  • Partnership cultivation: Identify people & organizations that best align to our brand values and can best bring our individual Consumer Field of Play strategies to life. Then manage these relationships in a robust yet sustainable fashion
  • Campaign Support: Support the amplification of key Concept Map stories through on-the-ground executions. This can include but is not limited to pinnacle Nike brand executions but also come through our wholesale marketplace in the form of on-the-ground partner marketing executions.
  • Consumer Insights: continuously gather and apply consumer insights, helping us better serve our consumer in Germany. Feeding back these insights to EMEA/Global in order to help refine our longer-term strategy
  • As needed, potentially stretching into other marketing functional areas within the Central marketing team, including Energy, the Nike Sport Marketplace, or Operations & Planning

Requirements

  • 1-3 years of relevant experience in marketing, ideally brand management
  • Bachelor’s degree in Marketing , Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • Passion for sport, fashion, creativity and a deep understanding of its athletes and communities, their motivations and challenges
  • Campaign Management: Hands-on experience supporting marketing campaign from planning through to executions delivering on clear objective and KPI’s.
  • Executional Excellence & Attention to Detail: Focus on delivering efficient and timely results, while maintaining a high standard of quality.
  • Adaptability: Skills demonstrating the ability to manage multiple projects simultaneously and being able to adjust quickly to changing business needs and feedback in a dynamic environment.
  • Consumer Insight & Activation: Have a deep understanding of our key consumer in NYC and having the proven ability to gather and apply consumer insights to boost seasonal brand plans.
  • Innovation & Growth Mindset: a continuous learner who explores new marketing approaches, testing and improving engagement and overall campaign success.
  • Embody Nike D&I values and Maxims (guiding principles), always.
  • A pro-active and structured team player in a fast-moving environment

Benefits

  • Information about benefits can be found here .
Nike logo

Nike

4.0 Glassdoor

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world. Here, every teammate has a role to play. We work together, embracing our differences and pushing boundaries, to achieve collective success. For more information on how you can contribute to a world-class team, visit our career site at nike.com/careers and join our talent community at https://nikeats.avature.net/niketalentcommunity.

Founded in 1964
Beaverton, OR, US
85K employees (13,834 in marketing)
77% recommend to a friend
90% CEO approval

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Traffic Source Mix
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37.2%
Direct
54.1%
Referral
4.6%
Social
1.8%
Paid
2%

Headcount Trend

Current headcount: ~91.5K

Marketing Team

Marketing Team Size
10,072 (11% of company)
Median Career Experience
17 years
Median Tenure
10.9 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$239M
Last Raise
$239M
Post IPO Equity, 2 years ago

Funding History

  • Aug 2024
    Post IPO Equity • $239M

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