Specialist, Geo Marketing

USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional activation and cross-market collaboration to drive multi-channel campaigns with local relevance, while enabling partners and sales with proven materials and clear adoption.

  • Local campaign activation: Own regional campaigns and adapt content and channels for local impact.
  • Content & channel execution: Deliver assets across digital, newsletters, webinars, and events.
  • Operational discipline with budget tracking and reporting to inform future campaigns.

Job Description

Responsibilities

  • Local campaign activation : Execute regional and global campaigns across assigned markets, adapting content and channels to maximise local relevance and impact.
  • Content & channel execution : Create and manage marketing assets across digital channels, newsletters, presentations, webinars, and events.
  • Sales enablement & partner support : Distribute and optimise marketing materials for partners and sales teams, ensuring strong adoption and usage in market.
  • Operational excellence : Manage campaign budgets, raise purchase orders, track spend, and support accurate reporting.
  • Insight & collaboration : Build strong relationships across global and regional teams, respond to marketing queries, and share market feedback to inform future campaigns.

Requirements

  • A degree (or equivalent) is preferred; a professional marketing qualification is a plus.
  • You have experience executing multi-channel marketing campaigns, ideally across digital and social platforms.
  • You’re a confident communicator with strong copywriting skills in English (additional local languages are a plus).
  • You’re organised, detail-oriented, and comfortable managing multiple projects at the same time.
  • You’re data‑driven, with experience analysing campaign performance and using insights to optimise results.
  • You build strong relationships easily and enjoy working across cultures and geographies.
  • You’re proficient in tools such as PowerPoint, Excel, and Word; experience with analytics or marketing platforms is an advantage.

Preferred

  • additional local languages are a plus
  • experience with analytics or marketing platforms is an advantage
  • a professional marketing qualification is a plus

Benefits

  • This is an opportunity to grow your marketing career in a regional, international environment.
  • Hands-on experience delivering campaigns across multiple SEA markets.
  • Close collaboration with global and regional marketing leaders.
  • Exposure to Pearson’s English Language Learning portfolio and learners-first mission.
  • Flexible and hybrid working practices where applicable.
  • Ongoing learning and development within a global education organization.
Pearson logo

Pearson

3.7 Glassdoor

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB
35K employees (906 in marketing)
70% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
56M
Monthly Google Ads Budget
$507.1K
Traffic Source Mix
Search
24.2%
Direct
55.8%
Referral
17.6%
Social
0.9%
Paid
1.6%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Team Size
788 (10% of company)
Median Career Experience
16 years
Median Tenure
17.4 years
Marketing Roles Posted (Last 30 Days)
3

Recent News