Responsibilities

• Serve as a trusted marketing partner to agents and work branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
• Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
• Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately
• Lead group sessions and one-on-one consultations to guide personal marketing strategy
• Partner with top-producing agents to align marketing with business goals
• Maintain strong in-office presence to support engagement
• Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms
• Turn new tools and capabilities into practical, easy-to-use workflows
• Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem
• Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics

Requirements

• 3+ years of experience in marketing, communications, or a related field
• Strong presentation, writing, and communication skills
• Ability to quickly learn and explain new technology platforms and tools
• Familiarity with social media marketing and digital content
• Experience managing multiple projects and deadlines
• Weekly local travel to multiple assigned offices throughout Mid-Atlantic, including Washington DC, Bethesda, Crofton and Annapolis.
• This role is in office 5 days a week

Preferred

• Exposure to real estate applications and an understanding of how they support marketing and productivity
• Experience working in real estate or a field-based environment
• Understanding of personal branding and lead generation strategies
• Prior CRM integration experience