Specialist, Digital Planning (MGM) at Canvas Worldwide | El Segundo, CA

Canvas Worldwide

Specialist, Digital Planning (MGM)

El Segundo, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive media planning and execution at Canvas Worldwide, leading digital/video/print campaigns and partner communications.

Own data-driven media planning, proposals, and client presentations
Must-have: 1-2 years in Media Strategy/Planning and strong Excel/PowerPoint
Standout: Ability to manage multiple vendors and large data sets in a matrix environment

Job Description

Responsibilities

Utilize various systems (Nielsen, Comscore, eMarketer, Nielsen, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
Participate in collaborative team brainstorming across teams (particularly w/ Strategy and Content Partnership team) to create media plans
Support team in creating media-specific documentation including but not limited to: RFPs, Media Plans (PowerPoint & Excel), Digital Specs, Traffic Sheets, Budget Documents, Creative Tracker, etc
Analyze proposals and lead partner negotiations
Help set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, properly functioning and all materials are received from a creative agency
Create campaign post-launch information such as screenshots, live links, placement/creative level reporting, reviewing partner provided performance information and being able to consolidate into a cohesive wrap report (PowerPoint) to demonstrate proof of recommendation
Planning lead for Digital Video, Print and Branded Content (w/ input from Content Partnership Team)
Enter data in the billing system (SBMS) and track/generate insertion orders
Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients

Requirements

Self-starter with proven ability to drive projects from start to finish in a timely manner
Expert in Microsoft Tools: Excel, PowerPoint, Teams and Outlook
Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
Possess a strong ability to prioritize and handle multiple tasks with flexibility
Ability to build and maintain strong internal and external relationships (vendor community)
Effective verbal and written communication skills with ability to present in a clear and actionable way
A collaborative team player who can work independently and as part of a matrix structure
Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity

Benefits

Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Compensation

Yearly Compensation $70,400

Canvas Worldwide

Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.

Founded in 2016

Los Angeles, CA, US

593 employees (151 in marketing)

www.canvasworldwide.com