Responsibilities

• Support analysis of brand health, campaign performance, and consumer behavior to identify key drivers of consumer engagement and business outcomes.
• Consolidate insights across sources (e.g., brand health studies, campaign attitudinal and behavioral metrics, creative testing, retail/share data, digital analytics) to provide a cohesive view of performance
• Partner with Marketing Communications and Media teams to evaluate campaign effectiveness and inform optimization opportunities
• Monitor key metrics and trends, highlighting risks and opportunities (e.g., shifts in brand health metrics, campaign performance, competitive activity)
• Develop clear, concise deliverables (summaries, charts, executive slides) that translate data into actionable insights
• Support design and execution of test-and-learn plans (e.g., messaging A/B tests, audience strategies) and track results against defined KPIs
• Maintain reporting cadence for key initiatives, ensuring alignment between leading indicators (brand metrics, site metrics) and lagging outcomes (sales, share)
• Contribute to continuous improvement of measurement frameworks, tools, and processes

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5-7 years of experience in marketing analytics, insights, or strategy
• Foundational analytical skills with ability to work across multiple datasets
• Familiarity with campaign measurement and brand tracking methodologies
• Ability to synthesize data into clear, structured insights

Preferred

• Strong communication skills and ability to support executive-level storytelling
• Experience with marketing and analytics platforms such as CM360, Adobe Analytics, Meta Business Manager, S&P Catalyst, and J.D. Power

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.