Responsibilities

• Identify local media opportunities and develop corresponding pitches for Culture, Sports, and Brand programs.
• Build and maintain relationships with media in key Western markets, including Los Angeles, Las Vegas, San Francisco, Phoenix, and Seattle.
• Develop breakthrough, buzzworthy PR moments and activations to promote coverage of Red Bull’s core messaging.
• Use innovative approaches to secure coverage across third-party channels, including non-traditional forms of earned media.
• Maintain a comprehensive regional calendar of Red Bull’s national and regional programs.
• Update and manage media lists, project plans, and coverage trackers.
• Maintain a holistic, 360° perspective on campaigns, ensuring that priority audiences are reached through the most effective channels.
• Work cross-functionally to ensure Media Network plans are achieved for relevant events and projects.
• Strategically prioritize tasks and projects based on their highest potential impact and reach.
• Communicate clearly and consistently with all stakeholders.

Requirements

• 3+ years of experience in a communications role for a major brand.
• Bachelor’s degree in Business, Communications, or Journalism is preferred.
• Possesses excellent knowledge of both traditional and digital media industries.
• Is an innovative thinker when it comes to engaging non-traditional third-party drivers and channels.
• Demonstrates exceptional written and verbal communication skills.
• Is a natural storyteller, with an editorial mindset and a creative approach.
• Is an agile team player who knows how to get work done.
• Works with passion and motivates those around them.
• Lives and breathes the U.S. media industry.
• Is hands-on, curious, open, and creative.
• Is a problem solver and an effective mediator, able to align and coordinate conflicting interests.

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)